Maximise Your ROI with Strategic PPC Advertising

Trusted Google Ads Freelancer

✔ 13+ years PPC experience
✔ Google Partner Certified
✔ Manages over £1 million ad spend/yr
✔ Specialised in lead generation

I regularly see accounts wasting 40–60% of spend on broad match keywords without proper negative lists.

I can create & manage campaigns that drive targeted traffic to your site, maximising your ROI and increasing conversions. Monthly actions include:

• Monthly report detailing account performance, cost & any other key data.
• Performance optimisation of existing ads / Ad copy monitoring.
• Building Negative Keywords and identifying new keywords.
• Keyword analysis and fine-tuning to identify most lucrative searches.
• Competitor Analysis.
• CPC bid adjustments to ensure optimum positions.
• Calls to discuss performance 
• Updating the campaigns with any new features & tactics as and when become available 

Welcome to the unexpected journey of a self-proclaimed accidental PPC enthusiast – that's me! Falling into the world of Pay-Per-Click was never part of the grand plan when I dreamt about what I'd be when I grew up. Yet, life has a funny way of leading us down unexpected paths.

Over a decade ago, while navigating the role of a Business Development Manager, I found myself knee-deep in the waters of Google Ads. The goal was simple: expand our reach beyond the UK borders. Our services were top-notch, but we needed the world to know. And guess what? It worked like a charm! Suddenly, our brand was a global player, attracting the attention of those who could truly benefit from what we offered.

The success was undeniable, and PPC swiftly became the secret sauce that turned heads and opened doors. Budgets shifted, priorities realigned, and I discovered the transformative power of pay-per-click marketing.

Fast forward 13 years, and here I am, nestled in the picturesque county of Surrey, thriving as an independent PPC Freelancer. Luna, my ever-present furry companion, is my chief advisor, offering insightful feedback and ensuring my workspace is up to snuff.

I'm all about the details, the finesse, and the artistry of turning a neglected PPC account into a powerhouse that not only makes a difference but also drives sales. If you've got one of those overlooked accounts that need a touch of magic, I'm your go-to PPC wizard.

Having worn many hats across diverse industries during my 12+ years of professional life, chances are I've got some relevant experience that can work wonders for your business. Let's chat and explore the possibilities. Your success story could be just a conversation away. Get in touch today and let's turn your PPC game into a force to be reckoned with!

Pay-Per-Click (PPC) advertising offers a range of benefits for businesses looking to enhance their online presence, reach a targeted audience, and drive conversions. Here are some key benefits of using PPC:

Immediate Visibility:

PPC ads provide instant visibility on search engines and other platforms. As soon as your campaign is set up, your ads can start appearing to potential customers.

Targeted Audience:

PPC allows precise targeting based on factors such as keywords, location, device, time of day, and even audience demographics. This ensures that your ads are shown to the most relevant audience, increasing the likelihood of conversions.

Cost Control:

You have complete control over your budget. You set the maximum amount you're willing to pay when someone clicks on your ad, allowing you to manage your expenses effectively

Highly Measurable:

PPC platforms such as Google Ads provide detailed analytics and reporting tools. You can track impressions, clicks, conversions, and ROI. This data allows you to measure the effectiveness of your campaigns and make data-driven decisions.

Flexible and Scalable:

PPC campaigns can be easily adjusted and optimized in real-time. If a particular keyword or ad is performing well, you can allocate more budget to it. Conversely, underperforming ads can be tweaked or paused instantly.

Brand Exposure and Recognition:

Even if users don't click on your ad, they still see your brand name and message. This exposure can lead to increased brand recognition and trust, making users more likely to choose your business in the future.

Competitive Advantage:

If your competitors are not utilizing PPC advertising, you can gain a significant advantage by reaching potential customers before they do. Even if they are, a well-optimized PPC campaign can help you compete effectively

Remarketing Opportunities:

PPC allows you to set up remarketing campaigns, targeting users who have previously visited your website but didn't make a purchase or complete a call to action. This helps in re-engaging potential customers and increasing conversion rates.

Quick Entry to Market:

Unlike organic SEO efforts, which take time to build momentum, PPC provides a quick way to enter the market and start generating traffic and leads, especially for new businesses or products.

Helps SEO:

PPC campaigns can provide valuable data on which keywords and ad copy resonate with your audience. This information can be applied to your SEO strategy, improving your overall online presence.